After 15 years of communications R&D, 12 books, and nearly 1000 Working Circles…

THE TOOL:  THE ABT

Click for more…

THE FRAMING: SIGNAL-TO-NOISE

Click for more…

THE TRAINING: THE ABT MINI-COURSE

Click for more…

WHAT ABOUT CHATGPT / AI?

Click for more…

“The only thing wrong with the ABT training is it needs to be taught to every medical student in this country.” 

Student Evaluation
Emory University Medical School

“Pre-ABT training we had 10 people and less than $1 million annual budget.  Post-ABT training we now have over 30 people, over $5 million in grants.  Yes, the ABT did this for us.”

Craig Dahlgren
Director, Perry Institute for Marine Science

“The ABT is a paradigm shifting framework.  For our year-long Climate Ambassadors Program (training mid-career scientists for climate communication), we wisely started the year with the ABT Narrative Training.  It definitely changed the game, creating a framework not just for communication but organization and strategizing throughout the year and beyond.”

Julie Claussen
American Fisheries Society

The Narrative Gym Concept

Just like physical fitness, we like to talk about narrative fitness. The concept of ABT training is to think of the narrative part of the brain as a muscle that needs to be conditioned over time. You can no more develop narrative strength in a single session than you can go to the gym for one afternoon and expect to walk home buff. The development of narrative strength requires a long and sustained effort, which is why we draw on the fitness analogy.


Clients


About Us

The ABT Framework, developed by Randy Olson, is the cornerstone in his efforts to enhance scientific communication and beyond. It focuses on using the tripartite core of narrative structure—And, But, Therefore—to clarify and amplify messages, making complex information more accessible and engaging. Working with co-instructor Matthew David, the framework has been widely adopted across numerous scientific and governmental institutions.

Dr. Randy Olson
Head Dodo

Matthew David
Co-Instructor

Liz Strauss
Structuralist


Frequently Asked Questions

What is Narrative Training?

Figuring out narrative structure is the most important challenge in communication. It requires the building of intuition through repetition. That’s what we teach.

What can the ABT/narrative structure be used for?

In short: Everything! Proposals, presentations, papers, organization, and logical thinking itselt.

How can I take part in your training?

Organizations: Click here for details on our Narrative Training Program. Email us with any questions:(randyolsonproductions@gmail.com).

Individuals: The ABT Mini-Course is occasionally offered to the public. Click here for details.

Where can I start reading about the ABT and narrative structure on my own?

The foundational book: “Houston, We Have a Narrative,” from 2015.

Our training guide: “Narrative Is Everything.”

Individual disciplines: Original. Business. Law. Politics. Science. Medicine.

Where can I keep up with the latest ABT developments?

Our Substack .

Our Podcast (on YouTubeApple, and Spotify) .

Our Newsletter  here.

Is the ABT just meant to be used for communicating with the general public?

Yes, the ABT is the essence of all effective communication, from your inner circle to the outer circle.

What are Narrative Metrics?

Two simple numbers derived from the frequencies of AND and BUT.

You can use our ABT-ometer to test the metrics of your own writing.

Where can I learn more about the Narrative Metrics?

This blog post provides a brief introduction to the AF and NI.

For a deep dive into the metrics, check out our book Lincoln But Trump: Narrative Metrics and Similarities Between Heroes and Villains.


Latest Blog Posts